allyson
Product Designer

I turn compliance forms and fragmented data into decisions that hold up.

10+ years in design, the last 5+ as a product designer in insurance and fintech. Based in Nashville, TN. 🪕

Stacked policy, location, coverage, and building detail cards from the Client Portal
Case Study Systems
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Building a Client Portal's Foundation

Designing one structure for hundreds of coverage types, then redesigning the navigation it launched on.
Coverage Hub bind-status card showing a General Liability policy from The Hartford, in progress
Case Study Conversion
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Rebuilding a Multi-Carrier Insurance Platform

Redesigning small business insurance quoting across dozens of carrier rulesets, growing conversion over 30% year over year.
Authenticated Topps 1993 Derek Jeter SP card in the Vault, showing cost basis, current value, and gain.
Case Study Growth
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Pivoting a Fraud Tool Into a Collectibles Platform

Pivoting the product after research overturned its founding hypothesis.

 A Wayback Machine snapshot calendar for July 16, 2016, the archived capture used to recover a lost Bro'd Trip post.
Case Study AI Workflow
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Reviving a Lost Archive with AI

Rebuilt a Wordpress site with AI tools after the original was deleted.
Think I'd be a good fit for your team?
Here's my email: allysonfricke@gmail.com
Or find me on LinkedIn 👋